One inventory, many channels
One record for every piece you sell: approved once, set up for each place you sell, and your own shop updates itself
The problem it solves
Every piece is one of a kind, so each needs its own photos, research and price. And when it sells in one place, it has to come down everywhere else before someone buys it twice.
One record for every piece I sell. The slow work runs on its own: photos prepared, the description written and checked. Each piece is priced from what the same piece really sold for, with the evidence on one page. I approve each piece once. Then it's set up for each place I sell from the same record, and my own shop website updates itself. When it sells, I get the list of everywhere else it must come down, and the shop marks it SOLD.
How it works
Photos in, prepared
Drop in the whole batch. Photos are grouped into pieces, location details come off, the light and backdrop are evened out, and weak shots go on a reshoot list.
Priced from real sales
The exact model is identified, then priced from what the same piece actually sold for, with the take-home after fees and postage in each place you sell.
Approved once
One review page with the photos, the price evidence and the listing text. A plan shows every change before it happens.
Set up for each place, and the shop updates itself
Each place you sell gets its own version from the one record: title, price, description and photos in your order. Your own shop adds the piece in about a minute, after safety checks and a real-browser test.
Sold, and a list of where to take it down
Record the sale once. You get the list of every other place it must come down, and your shop marks it SOLD.
See the whole system, step by step
One record per piece, from photos to sold everywhere
Tap a step to see what happens, and what it runs on.
- either one
- all at once
- later
- path to this step
- Built and in use
- Can be added for you
You
Your software
Where you sell
Your shop website
You
Your software
Where you sell
Your shop website
01photos
02prepared
03researched
04priced
05approved
06listed
07published
08due today
09sold
10down
11marked sold
Nothing goes anywhere until you approve it.
01 · You
Photos of each piece
Built and in use
What happens
Photograph each piece and drop the whole batch in. No sorting, no renaming.
Under the hood
- Grouped into pieces by when each photo was taken
- Duplicates set aside, nothing deleted
- iPhone photos converted automatically
02 · Your software
Prepared and checked
Built and in use
What happens
Location details come off every photo. Each one is turned upright and sized, the light is evened out, and the backdrop is brought to one even grey. Blurry, dark or missing shots are flagged.
Under the hood
- Location data removed before any photo leaves your computer
- Backdrop levelled with an image-segmentation model; the piece itself untouched
- A check for focus, exposure, resolution and the shots each kind of piece needs
02 · You
A reshoot list
Built and in use
What happens
A missing or weak shot goes on a checklist for the next photo session. New shots are added without losing the old ones.
Under the hood
- One checklist for every piece
03 · Your software
Identified and looked up
Built and in use
What happens
The exact model is identified from labels and codes. Materials come only from the brand, an authorised retailer or the care label. Then it's priced from what the same model, in similar condition, really sold for.
Under the hood
- Sold results first; asking prices only when nothing sold
- Thin or scattered evidence flagged "don't price from this"
- Every source kept in a research database
04 · Your software
Priced and written up
Built and in use
What happens
A suggested opening price, a lowest acceptable price and a quick-sale price, with what you'd take home after fees and postage in each place you sell. The listing text is written from the facts on file, then fact-checked.
Under the hood
- Take-home after fees and postage, side by side
- Real postage rates
- One price rule shared by every listing
05a · You
You approve, once
Built and in use
What happens
One review page with the photos beside the details, the price evidence and any questions. Fix anything, then approve. Before anything changes, a plan lists every change, piece by piece and place by place.
Under the hood
- A review page that saves straight to the database
- A "what-if" plan of every change before it happens
- A history of every change
05b · You
Approve from your phone
Can be added for you
What happens
Review and approve from your phone, photos included, behind a sign-in only you can pass.
Under the hood
- A private review page behind a sign-in
06 · Where you sell
Set up for each place
Built and in use
What happens
Each approved piece gets a version for each place that suits it, with its own title, price and description from the one record.
Under the hood
- One record, a version per place
- Each place's own rules kept (title lengths, photo rules)
06 · Your software
Safety checks for your shop
Built and in use
What happens
Your own shop website is updated from the same record. First a 45-second wait turns a burst of changes into one update, then every unsold piece needs a price and photos, and nothing private or shaped like an address, phone number or email may leave.
Under the hood
- A 45-second wait so a burst of changes becomes one update
- Public fields only, checked field by field
07a · Your shop website
Your shop updates itself
Built and in use
What happens
The piece gets its own page, a photo gallery, filters you can share as a link, and a preview image when the link is shared. Every page is opened in a real browser at phone and computer size before anything goes live.
Under the hood
- A real-browser test at phone and computer size before publishing
- Static pages on Cloudflare Pages
07b · Your shop website
A problem found
Built and in use
What happens
If a check or the browser test fails, nothing is published. The live site stays on the last good version, and the refusal is logged.
Under the hood
- Every refusal logged
08 · Your software
What's due today
Built and in use
What happens
A list of what's due: scheduled price drops and listings to refresh, from your own rules.
Under the hood
- Price-drop steps you set once
08 · You
A weekly price-drop digest
Can be added for you
What happens
Once a week, the price drops that are due, approved with one tap.
Under the hood
- A scheduled job
09 · You
Sold, anywhere
Built and in use
What happens
Online, in person or cash: record the sale once, and the fees, postage and take-home are worked out.
Under the hood
- Fees and take-home recorded per sale
10 · Your software
Where to take it down
Built and in use
What happens
You get the list of every other place it's still listed, with direct links. Each take-down is recorded, so nothing stays up by mistake.
Under the hood
- A take-down list per sale
- Each take-down recorded
11 · Your shop website
Marked SOLD
Built and in use
What happens
Your shop updates by itself: the piece keeps its page, marked SOLD, with the price and buy buttons gone.
Under the hood
- The same checks as any update
See it working

What it connects to
- The places you sell
- Your own shop website
- A message button (Instagram today)
- Postage-rate lookups
- Link previews in messaging apps
Under the hood
- One database for every piece, with a history of every change
- An image pipeline: location data removed, light evened, the backdrop levelled by an image-segmentation model
- Prices from same-model sold results, graded by how strong the evidence is
- Listing text written from the facts on file, then fact-checked
- A "what-if" plan of every change before anything happens
- A static shop site on Cloudflare Pages, published only after safety checks and a real-browser test at phone and computer size
Who else it suits
Anyone whose every piece is one of a kind: antique dealers and antique-mall vendors; vintage, second-hand and consignment clothing shops; collectibles shops (sports cards, comics, coins and stamps); used and rare book shops; used record shops; mid-century and used furniture dealers; vintage glassware and china dealers; pre-owned watch, jewellery and handbag resellers; used instrument and audio shops; and estate-sale companies.
Ready when you are.
Answer a few quick questions and I'll come back with what I'd recommend and what it would cost.
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